Awkward Conversations is a public-facing campaign developed in collaboration with Jodie Sweetin’s team and the U.S. Drug Enforcement Administration, focused on encouraging dialogue around substance use and prevention. The campaign’s primary objective was to initiate conversations among parents and caregivers while increasing awareness of available educational resources. The central challenge was translating institutionally governed subject matter into a format suitable for social media. Platform restrictions limited the use of explicit language, while the involvement of a federal agency required adherence to formal guidelines. The work needed to remain compliant and credible, while still engaging an audience encountering the content in a fast-moving, informal context. Working from an established campaign framework, I developed social media assets and carousel content designed for Instagram. The visual system relied on gradient overlays and simplified graphic elements to create a consistent tone across posts. Within this structure, I focused on shaping how sensitive information was introduced, using direct, question-based headlines to prompt recognition and engagement without relying on explicit terminology.