Awkward Converstations
Client:
Hada Madriana Production
Role:
Graphic Designer
Collaborators:
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CHALLENGE
STRATEGY
IDENTITY
APPLICATION
For Hada Madrina Productions in collaboration with the USDEA and Jodie Sweetin, Awkward Conversations required a system that could extend its impact beyond episodic content. The campaign addresses substance use and parenting, topics that demand clarity, trust, and responsibility while operating within platform and language constraints.
The challenge was to translate this into a scalable social system that could sustain engagement over time. The work needed to move quickly, communicate clearly, and avoid the visual tropes of entertainment-driven content while still holding attention in a fast-paced environment.
Social Media
Outcome
Three Platform formats — feed, story, and carousel and Fifteen Plus Pieces of platform-ready content delivered
Pilecki Institute USA
Awkward Converstations
For its first U.S. location, the Pilecki Institute needed an identity that could translate its rich European legacy into a clear, contemporary presence. The result is a system shaped by narrative, materiality, and accessible design, creating an environment where history becomes approachable, relevant, and alive for New York audiences.
Pilecki Institute USA
Awkward Converstations
For its first U.S. location, the Pilecki Institute needed an identity that could translate its rich European legacy into a clear, contemporary presence. The result is a system shaped by narrative, materiality, and accessible design, creating an environment where history becomes approachable, relevant, and alive for New York audiences.
