When the Pilecki Institute, an organization with several European branches devoted to historical research and public education, set out to establish its first U.S. location in New York City, the central challenge became how to articulate a cultural presence for American audiences while maintaining continuity with its institutional origins. The Institute’s mission is academically rigorous and historically expansive, yet the identity entering the U.S. landscape lacked the clarity, warmth, and accessibility necessary for a public encountering it anew.

I shaped the tone and art direction of the new branch, working with leadership to translate philosophical and research-driven material into a visual language suited for New York. The work centered on defining what the institution should become in this context: a modern archive that is active, investigative, and one committed to education through clarity rather than distance. The aim was to make Polish history feel resonant within the U.S. cultural sphere while retaining the intellectual depth of its European counterpart.